Post by account_disabled on Nov 26, 2023 5:54:04 GMT
If you use smart content, you can also test which variations are most effective, but it's a little more complicated than the things you can try mentioned above. You'll have to create something called a "split cohort workflow" to input your emails, and wait for the results to see what worked and what didn't. data-driven ABM strategy Let's get personal Personalization is a great way to make your contacts feel special and help build a relationship. According to HubSpot statistics, % of marketers saw an improvement in engagement with personalized emails, and % of them said that marketing personalization helped advance customer relationships, which inevitably led to more sales. With these statistics, I think it's worth adding some tokens to your next email.
There are several tokens you can add to an email in HubSpot that can photo retouching help engage your contacts more. There are some standard ones that you should use in most emails, like first name and company name, and others that are a little more creative Size of the company Sector Area of interest Links to meetings Last time they visited your website Contact Owner Honestly...the list goes on! Don't fall into the trap of only using tokens in the body of the email either. We often use personalization in our subject lines and A B test the results. By adding personalization to subject lines, you can greatly improve your open rates.
Adobe noted in September that "emails with personalized subject lines have an open rate more than % higher than those with generic or static subject lines," in addition to many other benefits, such as increased revenue, engagement and a notable difference in customer relationships. Some personalization tokens require a little more thought, especially if they are not default fields. For example, the area of interest token. You have to create it as a custom property and then decide how to populate it we use campaign influence for this, along with a workflow to update the field.
There are several tokens you can add to an email in HubSpot that can photo retouching help engage your contacts more. There are some standard ones that you should use in most emails, like first name and company name, and others that are a little more creative Size of the company Sector Area of interest Links to meetings Last time they visited your website Contact Owner Honestly...the list goes on! Don't fall into the trap of only using tokens in the body of the email either. We often use personalization in our subject lines and A B test the results. By adding personalization to subject lines, you can greatly improve your open rates.
Adobe noted in September that "emails with personalized subject lines have an open rate more than % higher than those with generic or static subject lines," in addition to many other benefits, such as increased revenue, engagement and a notable difference in customer relationships. Some personalization tokens require a little more thought, especially if they are not default fields. For example, the area of interest token. You have to create it as a custom property and then decide how to populate it we use campaign influence for this, along with a workflow to update the field.